Russian Animation Epidemic

The CHF Wikipedia project is now underway, and it’s been fun tripping back through the years, remembering the hits from 1999 and 2000 that started Flash animation fever.

It was back in 2001 that Oleg Kuvayev started animating ‘Masyanya,’ a series of Flash-animated, comedy shorts about a young Russian woman living in St. Petersburg. His work quickly took off and the series became a huge internet hit, and so began what a recent Russian article called the “epidemic masyanization of the whole country.” A BBC article from 2002 noted that ‘Masyanya’ won 5 of the 22 awards at the 2002 National Internet Awards in Russia.

It was in 2002, however, that Kuvayev’s story took a turn. He decided to share the rights to ‘Masyanya’ with a man who didn’t possess the best of intentions. The result was a ‘Masyanya’ series on Muz-TV, Russia’s version of MTV, but Kuvayev was subsequently cut out of all proceeds by his partner. After a lengthy legal battle that lasted until late last year, when Kuvayev won the rights back, and the courts ordered Muz-TV to stop broadcasting the series.

None of these legal battles seemed to have stopped Kuvayev’s work from further ingraining itself into Russian culture. Besides the continual stream of shorts that he releases on his extremely popular mult.ru website, he’s licensed the brand to create ice cream, t-shirts and ring-tones.

With over 100 episodes under his belt, Kuvayev seems resolved to move past ‘Masyanya.’ He’s launched two other series, ‘Eji and Petruche’ and ‘Magazinchik Bo.’ He even hinted that he’s hoping to produce a feature film.

One Comment

  1. “Magazinchik Bo” is “Bo’s shop” in english actualy….
    im from russia and i can tell you that masanya is popular, but not that much(at least at this time). Maybe that’s because the past series of Masanya (her name is Maria by the way) are not very interesting, and jokes in it are old…
    But Bo’s Shop is very popular(at least for me) … its about an alien rabbit (lol(: ), that wants to change the world in a better way, but it usually ends with chaos and other stuff… but some series are just about his life)))
    Learn russian and youl know what im talking about ;)

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