Esurance Customer Drives to Toon Town

Paul Mackinaw, an Esurance customer since January 2002, was in attendance last year at a silent auction fundraiser for the San Francisco Urban Services YMCA. After besting his competitors in a bidding war, Mackinaw had won an opportunity to “play a villian” (via voiceover) in an upcoming Esurance TV spot – promoted as a $300 value. But for Mackinaw the opportunity turned into something priceless . According to Kristin Brewe, Esurance’s Director of Brand & Public Relations, when her team discovered that Paul “was an Esurance customer from very early on, and saw how articulate and engaging he was, we decided to offer him a starring role with Erin Esurance.” Mackinaw wound up on-camera in two Flash-animated TV spots – Paul Gets Animated and Paul Saves Some Green. For more on his experience, check out the microsite.

Here is Paul Saves Some Green.

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