Powerpuff Girls 10th Anniversary Interview With Creator Craig McCracken

Like Larry Page and Sergey Brin’s web empire Google, Craig McCracken’s path to world domination began as a school project. While the TV series and the internet search giant launched within weeks of eachother, it was 1992 when McCracken first brought Blossom, Bubbles and Buttercup to life in a student short titled Whoopass Stew! A Sticky Situation, initially introducing the threesome as The Whoopass Girls. The Google gang may preach their altruistic “don’t be evil” mantra, but The Powerpuff Girls immediately “dedicated their lives to fighting crime and the forces of evil.” Let’s watch a few scenes from this original short:

[media id=136]

McCracken’s crime-fighting cuties wowed the execs at Hanna-Barbera, in particular Fred Seibert, who navigated Craig’s work into What A Cartoon! Show (initially dubbed World Premiere Toons), the seminal shorts program that spawned a string of animated hits like Dexter’s Laboratory, Johnny Bravo and Courage the Cowardly Dog. The Powerpuff Girls: The Complete Series – 10th Anniversary Collection). McCracken’s college roommate Genndy Tartakovsky was already a rising star at Cartoon Network, having created Dexter’s Lab, when the two teamed up to produce the first season of PPG. On November 18, 1998, the series enjoyed the highest rated premiere in Cartoon Network’s history, setting the stage for a six season run.

The show went on to win several Emmy awards, an Annie award and in 2002, TV Guide listed their 50 greatest cartoon characters of all time, placing The Powerpuff Girls (collectively) in the 13th spot – ahead of animation legends like Popeye, Porky Pig and even Mickey Mouse. PPG feature-length film debuted on July 3rd, 2002, and in 2006 an anime-inspired spin-off, titled Demashita! Powerpuff Girls Z, bowed in Japan. In the kids cartoon world, hits are often measured in merchandise sales – and PPG has sold more than $1 billion at retail, making it an mega-hit. Moreover, the long-running series played a major role in putting Cartoon Network on the map.

CHEMICAL X BY FEDEX

Ten years ago, when PPG first debuted, cartoons were almost all “shipped” overseas to studios like Sunwoo, Koko and AKOM. Rough Draft, the Seoul-based studio. In a 1995 interview (conducted by the late Emru Townsend), McCracken had this to say about the outsourcing process:

Going overseas, I’m not there to supervise. So it is frustrating, and we try to control it and give as much direction here as we can, so they can interpret it, but it never has the same finesse as if I had done it here.

On the surface, The Powerpuff Girls series didn’t appear to suffer from all this creative jetlag, but when McCracken got the chance to plan his next production, he aimed to remove FedEx from the equation.

PRODUCTION COMES “HOME”

Foster’s Home for Imaginary Friends, bowed in 2004 to record ratings. It was business as usual for the Cartoon Network hit-factory, but behind the scenes, the production pipeline was being re-imagined. Before the overseas studios got into the act, most cartoons were both conceived AND produced in the same building. For financial reasons, this model broke in the 80s, and penny-pinching studios found significant cost-savings overseas. But with the arrival of inexpensive digital 2D software, namely Adobe Flash, this type of production was again possible, and McCracken was quick to take advantage. Along with Flash-wizard Eric Pringle, one of the Animation Directors on Foster’s, he architected a system that allowed for US-based production of half of the episodes (the other half going to Boulder Media in Ireland). The show has rung up years of ratings success and multiple awards, further cementing McCracken’s appreciation for this new powerful digital technology.

ADOBE FLASHBACK

Next Monday, Jan. 19, at 8 p.m. (ET, PT), the first new PPG episode in 4 years, titled THE POWERPUFF GIRLS RULE!!!, will debut on Cartoon Network, celebrating the 10th anniversary of the series debut. Here’s a 2:30 clip from the episode:

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In this newly-minted episode, Blossom, Bubbles and Buttercup return to their familiar roles, as do dozens of artists from the original crew. Tears For Fears wrote Everybody Wants to Rule the World for PPG. Who came up with this pairing concept?

CRAIG: I wanted the Mojo quitting sequence to be all Wes Anderson-style – slo-mo walking with the perfect song driving the whole thing. I think I suggested it, or it could have been Lauren, or maybe Derek Bachman – I really can’t remember. I just recall that we were all laughing so hard at the idea. I do remember thinking “this is perfect, I just hope we can get the rights to use it!” Here’s an inside scoop: the reason we had Mojo sing it and not use the original recording is that it costs half as much to license the song if you have someone else perform it. Cartoonstitute. Is it similar to previous CN series incubation efforts?

CRAIG: It’s kind of a cross between Oh Yeah! and What a Cartoon! Show. It’s a fast-paced, artist-driven program without a lot of executive interference. The idea was to get artists into the studio and start generating new content that could be considered for future Network series. It’s going really well; in just 9 months we have 25 shorts in the pipeline and the Network is already seeing show potential in some of what we’ve done. It’s cool to see a new generation of artists coming in with fresh ideas that I hope can be the cartoons of the future.

We now switch over to Eric Pringle, the Animation Director on THE POWERPUFF GIRLS RULE!!! and creator of Prophet Buddy, for a few questions about the production.

AARON: Is PPG a natural fit for Flash production?

26 Comments

  1. Awesome interview Aaron, can’t wait to see the special!!!!

  2. Pringle rules.

  3. Violent Steve January 17, 2009

    It’s really interesting seeing the pilot because of how T-shirt ready the show really was. The character designs are really strong and just grab you with their simplicity.

  4. Can’t wait til it airs in México.

  5. I am really looking forward to the show!
    I am, however, disgusted with the time slot that Cartoon Network gave the show… how can they justify airing it opposite new episodes of Gossip Girl [CW], Big Bang Theory [CBS], and House, MD [Fox]? Fortunately, Chuck [NBC] is noton that night.
    Even with two dual-tuner dvrs, I am hard-pressed to keep up.. but I will figure it out and record it!

  6. I’m extremely happy at both the new episode and the DVD box set. I’m also glad to see that the style of the show really hasn’t changed in its jump to Flash. With the talent behind the program, I guess I shouldn’t be surprised.

  7. Reddoggie January 18, 2009

    I can’t wait till this airs and have to record it. For the added note I found out there a anime version of the PPG called Demashita! Powerpuff Girls Z:

    link:
    http://en.wikipedia.org/wiki/Demashita!_Powerpuff_Girls_Z

    and look on Youtube for the shows

  8. I love powerpuff girls! :]

  9. Just saw the Special air on TV. It was great to see a show from my childhood making something new. And it was certainly funny with Mojo singing and all. But I couldn’t get over how the voice acting sounded like it was sped up to fit in 30 minutes. This probably shoulda been an hour long episode or at least 45min. Sorta sounded like chipmunks at certain parts. Still it was epic, just watch it, you’ll be shocked and die laughing.

  10. No mention of season 7 :/

  11. As a flash artist, I kinda wish it was never publicized that TPPGR was animated completely in flash. Though it is quite an accomplishment and looks amazing, reading what viewers on Toonzone.net had to say about it being in flash reassures me that flash still has a bad bad stigma. Makes me wonder, what’s the point of trying to continue to push the boundaries.

  12. I didn’t like the special. It didn’t feel at all like the older episodes: everybody was talking really, REALLY fast, Prof. Utonium seemed completely different (like he suddenly developed a bad case of ADHD), and the gestures seemed very odd. For example, I wish I had counted the number of times anybody stuck out their tongue. It was very out of place. Also, why was there so much butt shaking and pelvic thrusting? That seemed like something I’d see on Chowder or Flapjack, not the action-heavy PPG. Finally, some of the references seemed a little too random, such as the dramatic gopher turn, and switching from Wacky Racers to Speed Racer to Mario Kart in about a second. Like Tori mentioned, this should have been extended to an hour slot to, at the very least, slow everybody down.

  13. Awesome interview! Love all the details, especially how Pringle broke down the character builds.. It made sense to me and it’s just refreshing to hear the technical side of production especially on such a large IP like PPG.

    Anyone know what version of Flash they used?

  14. Can’t wait to see the episode! (Perhaps even watching it frame by frame!)

    And why the old version, Flash MX 2004? What did you do the post production in?

  15. To put it simply, every version of Flash after MX 2004 is broken.

    To put it geekly, in Flash 8 and on:
    -You cannot copy Flash artwork and paste it into Illustrator.
    -Customized hotkeys get scrambled.
    -Syncing a layer during a tween will also sync the ease properties.

    There are other bugs that hinder our production style that I forget, because I stay away from the later versions. If the old version works, and there’s no new features that we need, why upgrade?

    Post was done in After Effects.

  16. Just stumbled in ! Great interview.
    Wow 10th anniversary … it seem like just yesterday I was watching the first Powerpuff Girls cartoon on Cartoon Network. Ahhh… the good times :) . Thanks for the great cartoons.

  17. well he make more episodes of powerpuff i hope he does i know i grown up but still if he came back and did the powerpuff girls ill be watching it 24/7 no im really really upset for the past two days i put the movie of the powerpuffs and then i watched episodes online then i thought t my self why did he give up such a great show plz i really hope he does ive never been upset for anything like this before):

  18. It’s pretty weird how they stopped making episodes of “The Powerpuff Girls” in 2005 and then just suddenly air a new one in 2009 as a finale. I hope they do that for “Foster’s Home For Imaginary Friends” and if they do, I hope it would be a movie, a good 2-hour movie.

  19. EpicOru Ulterra July 24, 2012

    i wash Craig McCracken would come back to CN. *sigh*

Trackbacks for this post

  1. [...] Powerpuff Girls 10th Anniversary Interview With Creator Craig McCracken [...]

  2. [...] You can read an interview Craig McCracken and WATCH A 2-MINUTE PREVIEW OF THE NEW EPISODE HERE! [...]

  3. [...] more on the topic, check out our interview with series creator Craig McCracken and animation director Eric Pringle. Tags: Cartoon Network, [...]

  4. [...] when the Cartoon Network team produced new Powerpuff Girls animation in Flash? Inevitably, the discussion veered towards whether the software ruined the [...]

  5. [...] Mas o seu sucesso é tal que ganhou uma dimensão tão ampla e inclusivamente vemos surgir os primeiros casos de animações que da internet saltaram de volta para a televisão, quando os estúdios tradicionais tentam tirar partido das suas capacidades de organização, manipulação e reutilização de objectos. McCracken made a few changes to the production pipeline – namely producing the entire half-hour in Flash.  Powerpuff Girls 10th Anniversary Interview With Creator Craig McCracken [...]

  6. [...] on "Powerpuff Girls Rule!!!" January 21, 2009 by Ed Liu The Cold Hard Flash website has interviewed Craig McCracken and animation director Eric Pringle on “The Powerpuff Girls Rule!!…, the first new Powerpuff Girls episode since the show wrapped up season 6 and also the first one [...]

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