GoldieBlox App Features Teaches Animation Skills

GoldieBlox, which got its big shove-off at the 2014 Super Bowl, is a company focused developing toys that give girls confidence in problem-solving. The Bay Area-based team was smart to team up with Ed Skudder and Lynn Wang, who are the creative force behind the design and animation surrounding the products. Yesterday GoldieBlox launched their first app, a free ‘Movie Machine’ that instructs users on how to animate. The goal is modest – a 1 second film, and alongside the app is the very first animated short that introduces the audience to a zoetrope, a device the predated the film projector. Here’s a teaser that offers a glimpse of the animated short.

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