Advertising Specs

Ad Sizes

728×90, 300×250 and 160×600

  • 20k max GIF/JPG; 30k max FLASH; 1 loop with 15 seconds animation max / 30 seconds for video
  • All sound and expansion MUST be user initiated
  • 18-24 frames per second

125×125, 300×100

  • 15k max GIF/JPG; Flash not available in this slot; 3 loop with 10 seconds animation max
  • no sound
  • 18-24 frames per second

Wallpaper Static Skin (non-linking) – information available upon request

Expanding Ad Specifications:

  • Accepted Vendors: Eyeblaster, DART MOTIF, Pointroll (Fat Boy & Tom Boy), Klipmart, Eyewonder, Unicast.
  • Ad Types NOT accepted for all other advertising: Floating, Popup/Under, AutoExpanding & AutoSound ads.
  • All ads must be user initiated and must have the same action to close as it was to expand (click to open, click to close OR mouse over to open, mouse off to close).
  • Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
  • Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required (close upper right).
  • 728×90: 728×90 banner – max 20k for gif/30k for flash/30k initial load with 80k Add’l file weight (Polite Download); 728×400 max expanded panel (up to 4 panels, 8k combined max for gif); width of the panel cannot exceed width of the banner; DOWNWARD expansion only. No Transparency allowed on expanded panels.
  • 160×600: 160×600 banner – max 20k for gif/30k for flash/30k initial load with 80k Add’l file weight (Polite Download); 400×600 max expanded panel (up to 4 panels, 8k combined max for gif); expansion is only LEFT; the height of the panel cannot exceed the height of the banner.
  • 300×250: 300×250 banner – max 20k for GIF/30k for FLASH/30k initial load with 80k Add’l file weight (Polite Download); 500×300 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT of the Unit; height of the panel cannot exceed 300px.

Video In-Page Banner Ads:

  • Accepted Vendors: Eyeblaster, DART MOTIF, Pointroll (Fat Boy & Tom Boy), Klipmart, Eyewonder, Unicast.
  • 40k Initial load and up to 100k streaming.
  • Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
  • Video cannot loop more then one time and cannot exceed 30 seconds total animation.

Flash Click Through Instructions

All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction:

Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (clickTag, “_blank”);
}

This will embed the clickTag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target=“_blank” is required as the “Window” field’s option when setting the getURL action (“Expression” unchecked).