Sundance Options For Gerst's Yung Yeti

Designer, writer, animator, director Cole Gerst, who goes by Option-G, has won the Sundance Channel's GREENIMATION contest for his short Yung Yeti. The eco-conscious, Flash-animated short is now being turned into a 5-part series for The Sundance Channel. In recognition of his award, Gerst was interviewed (scroll down) on the Sundance Channel website, where he discusses his animation process. Enjoy the original, which has now been viewed nearly 200,000 times on YouTube.

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Scion's Want2BSquare Campaign

The folks behind the Scion marketing campaign seem to really get it. They've made what appear to be sincere efforts to not only reach out to the artist community, but to also offer support. With an art show (and several before that), the brand seems to know how to get cred while still pushing the 'buy a car' message. The team behind a great deal of this push is ATTIK, lead by Simon Needham, co-founder of the global creative agency.

The latest Scion project is called Want2BSquare, which includes a sprawling Flash website featuring interactive experiences, video and a contest. ATTIK teamed up with many independent artists and studios, including The Vacuum, who were part of the initial concept phase for the site and contributed design and Flash production to the Gray Matter and Urban Wasteland worlds. The site takes some time to understand and navigate, but the experience is worth the trouble.

They also tapped Cole Gerst at option-g, who produced two short, animated pieces - Broken Glass and Root Down. Gerst works in Flash and After Effects, and I've also included a third video in here titled Round To Square, which was animated by Shilo Design.

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